Paspaley Polo by the Sea is a new initiative launched by Polo Enterprises Australia encouraged by the success and popularity of the Polo in the City series, together with the increasing sponsorship and hospitality demand for polo assets. Whereas Polo in the City is hosted by Australian capital cities and aimed at the corporate community, the Polo by the Sea asset will target beachside destinations during the tourist season.
The Broome Beach Polo event held earlier this year in Western Australia successfully launched the series, and the Gold Coast will host the second instalment in the series on Saturday 18 December 2010, followed by 2 more events, at yet to be revealed beachside locations across Australia.
Like Polo in the City, Polo by the Sea will present a rare opportunity to witness some of Australia’s top professional polo professionals in action, as well as international polo stars, and provide a variety of hospitality opportunities to suit a broad selection of patrons, ranging from the premium VIP Marquee, to the casual Polo Lounge where the young, or young at heart, can mingle in a relaxed atmosphere and continue their festivities at the onsite after-party.
Polo by the Sea sponsorship packages will mirror those developed for Polo in the City over the last 5 years. The major sponsorship packages will comprise of naming rights for the Series itself, Team, Player Jeans, Umpire Attire, The Dash, Wooden Pony, Scoreboard, Divot Stomp, , VIP Marquee, Polo Lounge and After Party. Specific proposals for each sponsorship asset can be provided upon request
Polo’s growing popularity
- Polo club membership is growing rapidly in social and competition memberships
- Registered players in Australia exceed 800, complemented by approx. 20,000 social members
- This growth is reflected by increasing coverage in mainstream media
- The larger international polo tournaments now draw capacity crowds of up to 17,000 for England's Cartier International, and 100,000 for the Argentine Open. Sponsorship rights for these tournaments are highly valued by large international corporations like Paspaley, Cartier, Bombardier Learjet, Ferretti Yachts, Audi, Jaeger Le-Coultre among others.
- In Australia, polo is drawing crowds of 3,000 to 5,000 spectators at events such as Portsea Polo Victoria, Test Match at Windsor Polo Club NSW and the national Polo in the City Series.
Why invest in polo?
- Polo combines the adrenaline of horse racing, with the skill and agility of ball sports together with the grunt and physical vigor of rugby.
- It is one of the fastest growing spectator sports in the world
- Associated with prestige, success and excellence, it is a sport that is ideally placed to provide a marketing platform for a sponsor to integrate its brand into an environment that is often difficult to access
- A sport that provides communication through an inexpensive medium to carry brand messages to the market place
What polo can give your brand
- An opportunity to reach the AB demographic in a niche environment
- Association with a sport that is fast becoming the sport of choice for young urban professionals and entrepreneurs
- An opportunity to establish your niche within the sport, and its social fabric, at its early stage of growth within the country
- An inexpensive investment vehicle compared to other mediums
- An ideal sampling and distribution platform
Sponsorship Packages
- Series Naming Rights
- Team Naming Rights
- VIP Marquee
- Polo Lounge
- Dash for Prize
- Divot Stomp
- Scoreboard
- Player Jeans
- Umpires
- Saddle cloths
- Pro-Am Game Trophy
- Professional Game Trophy
- After Party
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